I’m merging my passions for media, technology and marketing to create novel value.
Over the past four years, I’ve worked on some of the biggest stages in sports and learned from major global companies while enriching my knowledge as a student at the University of North Carolina. Now, I’m ready to propel these experiences into a meaningful career.
Through UNC’s School of Media and Journalism, digital media went from passion to profession.
In class, I explored topics spanning personal branding to virtual reality production and applied those lessons to a range of projects and internships that supplemented my studies.
With a specialization in Advertising, I graduated with distinction and was one of a dozen seniors to receive a graduate scholarship award in the class of over 400 students.
At the Daily Tar Heel, I launched the “Binge Watch Guide” series, recommending content for students’ next Netflix binge. My posts often ranked among the week’s most clicked.
I led an effort to take newsletter content for the Carolina For The Kids Foundation completely online, publishing directly to a digital platform and distributing via an email newsletter.
Super Bowl Media Week
With the top campaign pitch of my class, I joined FOX Sports for Super Bowl Media Week in Houston where they incorporated my team’s plan into their promotional strategy.
Covering a National Championship
While simultaneously performing with the band, I helped the UNC social media team cover the road to winning a national championship. Students experienced the thrill of victory, through my courtside Snapchat story.
International Media Studies
I spent a week in the London offices offices of some of the world’s most influential media brands. Companies like Facebook, The Guardian, Google and the BBC offered a deep dive into global media operations.
In the summer of 2016, I helped Lenovo’s worldwide social media team promote Tech World, their biggest marketing event of the year. We launched Lenovo’s global Snapchat handle and I was responsible for daily content creation duties.
Leading up to Tech World, I performed as on-camera talent and helped behind the scenes for a promotional campaign, which received 10 million engagements globally. Another intern and I were tasked with driving the products to the launch event in San Francisco from Lenovo’s Raleigh headquarters in the storyline.
A daily vlog.
Along with all the content created for Lenovo’s corporate account, I made a daily vlog of my experience on the road trip for my personal use as well.
UNC Admissions Department
As a social media content manager at the UNC Admissions Department, our team of four managed the department’s online presence across all platforms during the school year. I’m specifically proud of my video contributions, where I produced, shot and edited many projects that helped to double our manager-defined growth goals for the year.
This celebration of the class of 2017 was shared on one of the most popular Facebook groups on campus and by the official University account.
We made this video as a resource for out-of-state students who may not have a chance to come to visit campus and shared it with newly admitted students.
This video celebrated the release of the first round of decisions, our biggest day of the year in terms of engagement.
One foot in Chapel Hill, another in New York.
2016 – Present: Nutt
As a digital strategist with Nutt, a NYC-based boutique digital agency, I take on all sorts of assignments, from creating and distributing content to assisting with new business proposals and communicating directly with clients through email and on the phone.
“A genuine enthusiasm for digital media drives Will’s exceptional value as a partner and colleague. He’s eager to expand his knowledge and skill set, and does so quickly and independently through his own research and experimentation. Any organization or team initiative spanning the spectrum of media would be lucky to have Will onboard.”
– William Nutt
Founder and Chief Strategist, Nutt