I’m merging my passions for media, technology and marketing to create novel value.

Over the past four years, I’ve worked on some of the biggest stages in sports and learned from major global companies while enriching my knowledge as a student at the University of North Carolina. Now, I’m ready to propel these experiences into a meaningful career.

Through UNC’s School of Media and Journalism, digital media went from passion to profession.

In class, I explored topics spanning personal branding to virtual reality production and applied those lessons to a range of projects and internships that supplemented my studies.

will schoeffler headshot

With a specialization in Advertising, I graduated with distinction and was one of a dozen seniors to receive a graduate scholarship award in the class of over 400 students.

At the Daily Tar Heel, I launched the “Binge Watch Guide” series, recommending content for students’ next Netflix binge. My posts often ranked among the week’s most clicked.

I led an effort to take newsletter content for the Carolina For The Kids Foundation completely online, publishing directly to a digital platform and distributing via an email newsletter.

Will Schoeffler at Super Bowl LI

Super Bowl Media Week

With the top campaign pitch of my class, I joined FOX Sports for Super Bowl Media Week in Houston where they incorporated my team’s plan into their promotional strategy.

Will Schoeffler at NCAA Final Four

Covering a National Championship

While simultaneously performing with the band, I helped the UNC social media team cover the road to winning a national championship. Students experienced the thrill of victory, through my courtside Snapchat story.

Will Schoeffler at Westminster

International Media Studies

I spent a week in the London offices of some of the world’s most influential media brands. Companies like Facebook, The Guardian, Google and the BBC offered a deep dive into global media operations.


In the summer of 2016, I helped Lenovo’s worldwide social media team promote Tech World, their biggest marketing event of the year. We launched Lenovo’s global Snapchat handle and I was responsible for daily content creation duties.

Road trip!

Leading up to Tech World, I performed as on-camera talent and helped behind the scenes for a promotional campaign, which received 10 million engagements globally. Another intern and I were tasked with driving the products to the launch event in San Francisco from Lenovo’s Raleigh headquarters in the storyline.

Thanks for joining our journey to #LenovoTechWorld. We travelled more than 3500 miles across 10 states, but the journey doesn't end here! #NeverStandStill

Posted by Lenovo on Saturday, June 11, 2016

A daily vlog.

Along with all the content created for Lenovo’s corporate account, I made a daily vlog of my experience on the road trip for my personal use as well.

UNC Admissions Department

As a social media content manager at the UNC Admissions Department, our team of four managed the department’s online presence across all platforms during the school year. I’m specifically proud of my video contributions, where I produced, shot and edited many projects that helped to double our manager-defined growth goals for the year.

UNC Class of 2017 Send-off video

Congratulations to everyone from #UNC17 who's graduating this weekend!

Posted by UNC-Chapel Hill – Office of Undergraduate Admissions on Friday, May 12, 2017

This celebration of the class of 2017 was shared on one of the most popular Facebook groups on campus and by the official University account.

Visit Carolina: Campus Tour

Still on the fence about Carolina? Taking a quick look around might help 😉😉Join Udara on a short campus tour below! But remember, you can't fully experience UNC without visiting for yourself–so book a tour today!Visit http://admissions.unc.edu/visit/touring-carolina/ to get started.

Posted by UNC-Chapel Hill – Office of Undergraduate Admissions on Monday, February 6, 2017

We made this video as a resource for out-of-state students who may not have a chance to come to visit campus and shared it with newly admitted students.

Decision Day – Class of 2021

Welcome to all the new Tar Heels! Congratulations Class of 2021!

Posted by UNC-Chapel Hill – Office of Undergraduate Admissions on Friday, January 27, 2017

This video celebrated the release of the first round of decisions, our biggest day of the year in terms of engagement.

One foot in Chapel Hill, another in New York.

2016 – Present: Nutt

As a digital strategist with Nutt, a NYC-based boutique digital agency, I attract ideal audiences, nurture them toward action, then maximize their value. We help our SMB and Startup clients achieve their goals through a riveting website, sophisticated email and actionable data.

William Nutt Headshot

“A genuine enthusiasm for digital media drives Will’s exceptional value as a partner and colleague. He’s eager to expand his knowledge and skill set, and does so quickly and independently through his own research and experimentation. Any organization or team initiative spanning the spectrum of media would be lucky to have Will onboard.”
– William Nutt
Founder and Chief Strategist, Nutt

I’d love to hear from you.